TOOLS FOR MEASURING REPUTATION
RIA makes use of sophisticated digital tracking tools to collect and analyse internal and external reputational trends in relation to the profiles of public figures and organisations. We provide a client’s profile in line with their leadership objectives, personality and milestones. With ongoing communication science measurements the feedback informs a proactive and reactive response strategy.
What can the client expect?
- On initiation of a service agreement, clients are provided with a comprehensive reputation report that outlines areas of strength, weakness, opportunities and risks. Any negative or positive sentiment will be identified, together with the key relevant social media and media influencers engaging in the clients’ reputation. The report will include an analysis of the organisation or public figure’s existing publishing platforms and media coverage, identify publishing opportunities on new platforms, and a cost to benefit analysis of increasing reach and engagement.
- RIA provides monthly engagement reports will be provided to the client to measure any movement, improvement or risks requiring engagement.
- Ad-hoc reports on request by clients on topics relevant to their reputation and leadership objectives.
CREATING COMPLIANT CAMPAIGNS
RIA provides support to strategists and creatives to ensure campaigns are compliant with applicable legislative and regulatory requirements from the outset. A legal assessment is performed at concept stage to protect brands from potential damage arising from infringements of consumer rights, intellectual property rights, and privacy rights.
RIA advises on the legal challenges facing digital marketers and aims to ensure innovation can proceed within the growing limitations set by the law and global good practice.
RIA provides insights on the following areas of law: onlince content regulation; electronic commerce; website compliance; and social media law.