RIA uses an integrated marketing communications approach to client media spend, using traditional and new media advertising platforms to support the brand.
The agency facilitates access to traditional and digital media platforms. Traditional media includes public and community television and radio channels, newspapers and magazines. Digital media includes online news agencies, the online accounts of traditional media as well as social media sites of relevance to the client.
Leveraging RIA’s media buying relationships the agency is able to negotiate cost effective, high impact media strategies on both commercial, public and community radio and television stations. Our clients are ensured of effective audience targeting and interactive, effective communications platforms for driving messages to the target audience.
Similarly on-line digital advertising is provided for as part of the RIA service offering. Given the significant shift to online advertising, clients will benefit from the strategic purchasing power the agency represents, ensuring exposure for $/R per click.